Scientist to CEO™
The Marketing Handbook to Help STEM Professionals Grow a Thriving Business
Scientist to CEO™
Your scientific business is (actually) life-changing. So why aren't enough people paying attention?
Getting the word out about your company is difficult in any industry. But in complicated fields like STEM, it's that much harder. Let's change that.
Who can benefit from Scientist to CEO™?
✔️ Scientific business owners who came from academia or the lab
✔️ Technical leaders finding it difficult to build awareness of their company
✔️ Leadership teams who want to get their business to the next level but struggle to simplify complicated messaging
About the Author
Jennifer Andrews, M.Sc., MBA
Jennifer Andrews is a seasoned marketing consultant and founder and CEO of FreshLeaf Marketing. With 14 years of experience in the life sciences industry, she has worked with nearly 50 scientific companies and mentored over 70 start-ups and small businesses. She has presented to hundreds of entrepreneurs on the topics of marketing strategy and digital marketing.
A scientist by training herself and lifelong nature lover, Jennifer holds a bachelor’s degree in biology, a master's degree in human health and nutrition, and an MBA. She lives in Guelph, Ontario, Canada with her husband and two children.
Book Synopsis
In her debut book, Scientist to CEO™, marketing consultant and CEO of FreshLeaf Marketing, Jennifer Andrews, shares her wealth of experience in the life sciences industry, as well as insights from real scientist CEOs who have grown their businesses from the ground up.
It is a must-read for anyone looking to develop and implement a successful marketing strategy for their science-based business.
Divided into two main sections, the book starts by addressing mindset blocks that are typical of science-educated leaders, offering practical tips for overcoming them. Andrews draws on her own experience and the firsthand accounts of a diverse array of business owners to provide relatable stories and struggles that readers will find both engaging and enlightening.
The second part walks readers through the 5-step marketing process that Andrews has used with her clients to help them discover, strategize, map their brand DNA, launch, and measure their marketing campaigns.
Each chapter contains actionable tips and strategies that can be implemented by business owners, professionals, or teams, regardless of their level of marketing expertise.
Scientist to CEO is a unique and valuable resource that combines Andrews' expertise in biology, nutrition, marketing, and business with her boots-on-the-ground experience in implementing marketing strategies for nearly 50 STEM-based start-ups and small to medium-sized organizations.
Above all, readers will learn how to overcome their marketing challenges and achieve their business goals – because science is complicated, but marketing it doesn’t have to be.
